Let’s say a struggling home builder in Florida puts a bulldozer or forklift on the auction block. The heavy equipment often ends up in Dubai or some other far-flung place where it’s needed.
Often, the buyer and seller connect through the world’s largest auctioneer of industrial equipment, Ritchie Bros. Auctioneers.
Analysts say this type of scenario, played out again and again, allows Ritchie Bros. (RBA) to thrive even when the U.S. economy slows.
Slumps not only increase supply for auctions, but also push many buyers to buy used gear at auctions, rather than pay
more for brand-new hardware.
“This company is positioned to grow regardless of the economic conditions,” said analyst Avi Dalfen of Blackmont Capital.
Turbulent Times
Ritchie Bros. executives sound equally bullish, despite facing what an increasing number of experts are calling a U.S. recession.
“We tend to grow faster in times that are more turbulent,” CEO Peter Blake told IBD. “These assets move very readily around the globe, and they go to the countries that have the higher demand.”
The Richmond, British Columbia, company runs 38 auction sites worldwide. Plus the Ritchie Bros. Web site lets customers all over the globe watch auctions and place bids from their homes and offices.
The auctioneer’s global platform is often described as a sort of New York Stock Exchange for heavy equipment. No other auctioneer of industrial gear comes close to doing business on the same scale.
“When you do the math, you end up with our gross auction proceeds being greater than 50 competitors combined,” Blake said. “We’re quite dominant.”
The company’s gross auction proceeds totaled $3.19 billion last year, bringing revenue of $315 million mostly through commissions. But that’s small compared with the roughly $100 billion global market for used heavy equipment. Blake sees that as an opportunity.
“There’s lots of room for us to grow in that $97 billion of transactions that are going through another channel,” the CEO said.
The other channels include regular equipment brokers and dealers, smaller auctioneers IronPlanet and Taylor & Martin, and the many auctioneers working in just one market. Ritchie Bros. also sees potential customers in the legions of equipment owners who rely on newspaper ads or “for sale by owner” signs when they decide to shed some gear.
The company’s global reach probably is its main selling point. Blake says Ritchie Bros. aims to convince customers that it
adds value by netting them a global price for their equipment.
“It’s hard to stand up against what we can offer in terms of a global marketplace,” he said.
The Web is helping Ritchie Bros. add to its worldwide reach. About $600 million of the company’s gross auction proceeds came through its Internet bidding service last year, representing a 35% increase from the previous year.
The company’s auctions will always take place in some physical setting, but the Internet audience is a bonus, says analyst Craig Kennison.
“It just means there are more potential bidders, and that drives prices higher,” said Kennison, of Robert W. Baird, which owns Ritchie Bros. stock and expects to seek investment banking work from the firm.
Ritchie Bros. has 38 auction sites located throughout North America and overseas, including in Dubai, the Netherlands and Singapore. It opened new sites last year in Colorado, Connecticut, Ohio and France. Analysts expect the company to open two or three new locations each year for the next three to five years.
Ritchie Bros. uses what it calls a “ramp auction method” at its sales sites. That simply means customers grab seats in a theater-style setting and watch the equipment that’s for sale roll up a large ramp.
The company says its bid callers typically sell each item in 30 to 45 seconds, going through about 1,400 pieces of equipment worth a total of $16 million at an average auction. All auctions are unreserved, meaning there are no minimum bids and everything sells to the highest bidder.
An estimated 80% to 85% of Ritchie Bros. buyers and sellers are end-users of heavy equipment — farmers, miners, road builders. The rest of the auctioneer’s customers are largely equipment brokers or dealers.